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New advertising campaign: ERGO once again relies on humor


A delightful dentist appointment – made possible by the ERGO dental supplements insurance.

Media Information, 19.08.2019

This is the message the current cross-media advertising campaign is communicating. The campaign will run again on TV from now until 15 September 2019, the online and social media campaigns are going live today as well. The spots are supported by Facebook ads, online banners and e-mail campaigns.

As in the campaign for old-age provision, ERGO is once again focusing on humor with its campaign on dental supplements: If the visit to a dentist is a cause for concern for many people, ERGO customers can look forward to full coverage - and that's what they show: With open mouths, the performers "sing" Beethoven's "Ode to Joy", while the only sound that is possible for them to make is the typical "Aaaah".

The campaign highlights the special features of the tariffs: legally insured persons can pick and choose their protection according to their wishes - from basic to premium, from tooth cleaning to implants. It was also important for ERGO that the campaign could be used to advertise different rates. In January, the campaign has already run on the Zahn-Ersatz-Sofort-Tarif. From now on, the campaign will air again - this time with the slogan "Always a reason for joy. With individual protection for your teeth ".

"Another novelty is that the supplementary insurance can not only be completed online, but also in a personal consultation," adds Stefan Fischer, Head of Strategic Marketing & Customer Communications at ERGO Group AG. "In the course of the brand merger in April, we took the pledge to talk to our customers wherever they want to talk to us. We hereby honor this promise".

For further information, please contact:

Katharina Manderfeld

ERGO Group AG
Media Relations

Tel +49 211 477-2324
katharina.denkler@ergo.de
mediarelations@ergo.de

About the ERGO Group AG

ERGO is one of the major insurance groups in Germany and Europe. Worldwide, the Group is represented in about 30 countries and concentrates on Europe and Asia. German, international, direct and digital business as well as all IT activities and technology services are bundled in four separate units (ERGO Deutschland, ERGO International, ERGO Digital Ventures and ERGO Technology & Services Management) under the umbrella of ERGO Group AG. About 40,000 people work for the Group, either as salaried employees or as registered sales representatives. In 2018, ERGO recorded a total premium income of 19 billion euros and rendered benefits to customers of 15 billion euros (net). ERGO is part of Munich Re, one of the leading reinsurers and risk carriers worldwide.
More at www.ergo.com

Disclaimer

This media information contains forward-looking statements that are based on current assumptions and forecasts of the management of ERGO Group. Known and unknown risks, uncertainties and other factors could lead to material differences between the forward-looking statements given here and the actual development, in particular the results, financial situation and performance of our Company. The Company assumes no liability to update these forwardlooking statements or to conform them to future events or developments.

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