ERGO DFB

Official Insurance Partner of the German Football Association (DFB)

We believe in the unifying power of football

At tournaments, the national teams and their players always generate enthusiasm, a unique feeling of togetherness and the desire to achieve great goals together. We would like to continue supporting this commitment in the coming years and have strengthened our partnership with the DFB as the new "Official Insurance Partner of the German Football Association".

Over the next five years, we will be supporting the men's and women's national teams as well as the U 21 team, the DFB Academy and the amateur football portal FUSSBALL.DE as a new partner.

The broad-based cooperation complements the existing partnership between ERGO and DFB around the men's DFB cup and the women's cup final, which was also extended until summer 2026 in the course of the new cooperation. ERGO will also continue to be the title partner of the "DFB-ePokal powered by ERGO", the world's unique e-football cup competition for amateur and professional gamers.

Whether at the German Cup or in everyday life. We are there.

Presumably you feel the same way as we do about knockout tournaments – and the excitement for the DFB Cup is huge in Germany. Here you can achieve something really special – no matter how big or small your team is. We firmly believe in this and our motto – “The cup rewards the brave.” – reflects this idea.

It should inspire everyone to give their best and take their chances, while providing thrilling, unforgettable moments. This applies just as much to a team in the regional sixth division as it does to the German champions, to the referees – and of course, to the fans.

In the DFB Cup, with team spirit, courage and a little luck, anything is possible. And that’s exactly what excites us. It reflects our conviction that if you believe in yourself, you fight together to achieve your goals, and you pick yourself up again after a setback, then you can go on to realise your dream in the DFB Cup. No one embodies this attitude better than Mehmet Scholl – our ambassador for the DFB Cup.

As sponsors and fans, this partnership is close to our hearts. It's a cooperation that fills us with pride and joy – and one that gives everyone the chance to write their own chapter in the history of the cup. We are also looking for ball escort children for every game. And from the first round, right up to the final, we will be giving away tickets in prize draws. A further highlight is the DFB Cup tour when we will be bringing the trophy itself to you.

ERGO. Official partner of the DFB Cup and DFB eCup.


More at www.ergo.de/dfb-pokal

Dr. Markus Rieß
Markus Rieß

Chairman of the Board of Management of ERGO Group AG

As partner and sponsor of the DFB Cup, ERGO will not merely be finding a new emotional positioning for the brand. We will be reviving and rekindling a special type of football fever throughout our network. In the current season, our customers can look forward to several promotional activities that will bring them ever closer to the DFB Cup and its stars.