Football unites
ERGO's sports sponsorship
We believe in the unifying power of football! At tournaments, the national teams and their players always generate enthusiasm, a unique feeling of togetherness and the desire to achieve great goals together.
Insurance Partner of the German Football Association (DFB)
We would like to continue to support this commitment in the years to come and have strengthened our partnership with the DFB as the “Insurance Partner of the German Football Association”.
This means that we will support both the men's and women's national teams and the U21 squad, the DFB Academy and the amateur football portal FUSSBALL.DE as a new partner.
The broad-based cooperation complements the existing partnership between ERGO and the DFB that has been in place since 2016, concerning the men's DFB Cup and the women's cup final. ERGO also continues as the title partner of the “DFB-ePokal powered by ERGO”, the world's only eFootball cup competition for amateur and professional gamers.
Partner of the DFB Cup and DFB eCup
You probably feel the same way we do: the DFB Cup is a huge source of inspiration. You can achieve great things here – provided you get the support you need.
With team spirit, courage and a little luck, anything is possible in the DFB Cup. And that's exactly what inspires us, and that's exactly what reflects our attitude: you can achieve anything you set your mind to – on the football field and in everyday life. Even if that means taking risks. Because if you back the right team, you're perfectly covered.
This partnership is close to our hearts, as it is to the fans. It is a partnership that fills us with pride and joy.
In 2020, we expanded our DFB Cup partnership to include the new, virtual version of the popular club competition. As the title partner of the “DFB-ePokal powered by ERGO”, which was held for the first time, we are there when the ePokal winner is played out on Germany's consoles.
Official Insurance Partner of Inter Miami CF
ERGO is playing in the top tier of U.S. soccer: Following the acquisition of NEXT Insurance in 2025 and the resulting entry into the U.S. market, ERGO is taking the next step toward firmly establishing itself in the world’s largest insurance market With Inter Miami CF, ERGO is entering into its first global sports sponsorship – perfectly timed with the soccer hype surrounding the 2026 FIFA World Cup, which will be held in the United States, Canada, and Mexico.
Inter Miami CF is one of the most high-profile clubs in the Major League Soccer. With superstar Lionel Messi on the field and co-owner Sir David Beckham behind the scenes, the club excites fans all over the world.
ERGO is the Official Insurance Partner and one of the main partners of Inter Miami CF. The partnership is visible through the ERGO NEXT logo on the club’s training and warm-up kits, perimeter advertising at home matches, and joint activations on the club’s digital channels.
The partnership with Inter Miami CF complements ERGO’s existing sports sponsorships: In Germany, the company has been a partner of the German FA Cup since 2016 and the “Official Insurance Partner of the German Football Association” since 2022.
Official Insurance Partner of Atlético de Madrid
With Atlético de Madrid, ERGO is further expanding its international sports sponsorship activities and partnering with one of Spain’s most famous and successful football clubs, with a large global fanbase and international appeal. The partnership supports ERGO’s strategic positioning as a global brand while at the same time strengthening the brand presence of ERGO | DKV in the Spanish market.
Under the multi-year sponsorship agreement, ERGO has secured, among other rights, exclusivity as the “Official Insurance Partner of Atlético de Madrid”. The club’s first women’s and first men’s teams will compete wearing match and training shorts featuring ERGO | DKV. In addition, ERGO | DKV will be prominently visible through perimeter advertising at home matches, logo presence at interviews and press conferences, as well as across the club’s digital and social media channels.
ERGO | DKV will also be present in the Sports City: an innovative urban development project by Atlético de Madrid and the City of Madrid around the expanded Riyadh Air Metropolitano stadium area, which from summer 2027 will offer year-round sports, leisure and lifestyle activities. ERGO | DKV will be title sponsor of the Surf Academy and sponsor in the Top Golf and padel areas, as well as other sports offerings.
Magazine articles and media information
Stories & news about ERGO sports sponsoring
Here you will find a selection of our current articles and media information on the topic of sports sponsoring – from stories from the //radar magazine to news from our newsroom. Discover how and where ERGO is involved in sports.
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Aúpa Atleti! ERGO is joining forces with Atlético de Madrid. ⚽
We are happy to announce, that ERGO will be an official partner of Atlético de Madrid, one of Spain’s most iconic and successful football clubs.
With this new high‑impact sponsorship, we are adding a third strong pillar to our international football portfolio – alongside our long‑standing partnership with the DFB in Germany and our engagement with Inter Miami CF in the US. This „sponsorship triple“ further strengthens ERGO’s global brand presence.In Spain, the partnership will substantially support the recently announced rebranding of Grupo DKV and help position the brand as one of the leading health insurers in the market.
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ERGO Group AG12.8.2026
“Insurance for All by 2047” – this forward-looking vision of the Indian insurance supervisor (IRDAI) is motivating our colleagues at HDFC ERGO General Insurance as they work closely with the government in the Indian states of Tamil Nadu and Puducherry.
✅ A strong outcome: As Lead General Insurer for the region, HDFC ERGO General Insurance has reached over 1.18 million people over the past two years through various initiatives.✅ Constructive partnership: In a recent meeting, Ankur Bahorey, Director & Chief Business Officer, HDFC ERGO General Insurance, and Dr K. G. Arunraj, Minister for Health, Medical Education & Family Welfare in the Government of Tamil Nadu, discussed how to deepen their collaboration further.
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ERGO Group AG11.8.2026
Today, Munich Re presented its financial results for the first half of 2026. As part of Munich Re, ERGO has consistently built on its positive business performance in the second quarter as well.
It has thus recorded a strong net result of €321m in Q2. ERGO’s insurance revenue increased to €11.2bn, driven by international markets, including ERGO NEXT Insurance, and Germany.
All 2026 financial targets were confirmed.
For more information please take a look at the statement from Munich Re: https://lnkd.in/dMGq8euK
ERGO Group AG7.8.2026