The ERGO Group is consolidating its business fields and sales channels under a strong brand

Media Information, 27.03.2019

As part of ERGO‘s strategy progamme the strengths of various business fields and sales channels are being consolidated under the ERGO brand, and to this end the brands ERGO Direkt, ERV und D.A.S. Germany are being transferred into the ERGO brand. Furthermore, ERGO is combining the introduction of a new corporate design with the merging of the brands.

Today’s customers want an insurer that offers a unified customer experience and the security of a strong brand. In order to respond to these customer needs, Germany‘s largest intermediary network and its leading direct insurer are converging under the ERGO brand. The websites of ERGO Direkt and ERGO, which until now have been independent, will be transferred at the beginning of April into the common website In this way ERGO will offer its customers an even better range of products and services over all sales channels in one brand: both by personal intermediaries and the telephone, as well as online on digital platforms.

In addition, as already announced last November, the Europäische Reiseversicherung (ERV) will take on the ERGO brand identity step by step both nationally and internationally, and present itself as ERGO Reiseversicherung. In this way the business field of travel should in future also benefit more than in the past from the ERGO brand‘s high profile. In the course of the year the product brand D.A.S. in Germany will also be gradually integrated into ERGO. In this way the business field legal expenses will benefit even more than in the past from the presentation and high profile of the ERGO brand. ”We are bundling our strengths and aligning our business and brand identity strictly according to changed customer needs,“ says ERGO Group Board Member Andree Moschner.

As part of the brand integration ERGO will introduce a fresher corporate design. This consists of many different aspects, such as an updated pictorial language, new design elements and a wide range of fresh colours.

Due to its strong position in the private health insurance market the brand DKV Deutsche Krankenversicherung will not be changed.

For further information, please contact:

Thomas Feldmann

Media Relations

Tel +49 211 477-8518

About the ERGO Group AG

ERGO is one of the major insurance groups in Germany and Europe. Worldwide, the Group is represented in about 30 countries and concentrates on Europe and Asia. German, international, direct and digital business as well as all IT activities and technology services are bundled in four separate units (ERGO Deutschland, ERGO International, ERGO Digital Ventures and ERGO Technology & Services Management) under the umbrella of ERGO Group AG. About 40,000 people work for the Group, either as salaried employees or as registered sales representatives. In 2018, ERGO recorded a total premium income of 19 billion euros and rendered benefits to customers of 15 billion euros (net). ERGO is part of Munich Re, one of the leading reinsurers and risk carriers worldwide.
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This press release contains forward-looking statements that are based on current assumptions and forecasts of the management of ERGO Group. Known and unknown risks, uncertainties and other factors could lead to material differences between the forward-looking statements given here and the actual development, in particular the results, financial situation and performance of our Company. The Company assumes no liability to update these forwardlooking statements or to conform them to future events or developments.

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