ERGO Begins Awareness Campaign for Old-Age Pensions

The goal is to awaken sensitivity to the topic of private pensions

Media Information, 25.01.2021

As of immediately, ERGO is beginning a multichannel campaign for private pension plans. Until 7 March, advertising clips will be shown on TV and online, accompanied by an influencer campaign on Instagram. In this way, ERGO is strengthening its position as a competent provider of pension plan products for all generations. The content was developed in cooperation with Jung von Matt/SAGA. 

“Particularly in the generations Golf to Y, born as of 1980, the topic of pension plans has been of little importance up to now”, explains Imke Jendrosch, Global CMO ERGO Group. “This despite the fact that private pension plans are becoming more and more important. By planning your pension today, you can avoid having to make concessions in old age. That’s what we’re campaigning for and quite deliberately with humour and a wink.”

“So that you can remain as flexible later as you are today. The pension plan products of ERGO adapt to your life circumstances” is the core message of all measures, under which, as of 25 January, advertising clips will be running for six weeks. This will be accompanied by an influencer campaign and an online banner campaign on the topic ERGO fund investments.

The campaign measures in detail:

Planning for more freedom in old age
The advertising clips under the title “Old World” present lifestyles and activities which are usually ascribed to young people, such as partying freely for nights on end. Cliches are played upon with a casual wink while being simultaneously embedded in unusual contexts, in order to increase the attention of the viewers. The clips will be running as of 25 January as 25-second and 10-second spots, as well as in one-minute length on social media. In addition, display ads, and point-of-sale and dialogue measures will be used. The campaigns will together lead onto a landing page which has been specially developed.

Sustainability and pension planning are not mutually exclusive
In order to increase awareness of ERGO in younger target groups, ERGO is launching an accompanying influencer campaign on Instagram with a focus on sustainability in retirement planning.

Illustrating the diversity of pension plans
On 15 February 2021, an additional and accompanying online banner campaign will be launched on the topic of ERGO fund investments. In doing so, ERGO also illustrates its expertise in financial products, in order to position itself as a competent partner for consumers in this area.

Further information on this campaign can be found under

For further information, please contact:

Jan Fulle

Media Relations

Tel +49 211 477-8518

About the ERGO Group AG

ERGO is one of the major insurance groups in Germany and Europe. Worldwide, the Group is represented in around 30 countries and concentrates on Europe and Asia. Four separate units operate under the umbrella of the Group: ERGO Deutschland AG, ERGO International AG, ERGO Digital Ventures AG and ERGO Technology & Services Management AG. German, international, direct and digital business as well as the global management of IT and technology services are combined there.
About 38,000 people work for the Group, either as salaried employees or as full-time self-employed sales representatives. In 2019, ERGO recorded a total premium income of 19 billion euros and rendered benefits to customers (gross) of 17 billion euros. ERGO is part of Munich Re, one of the world's leading reinsurers and risk carriers.
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This media information contains forward-looking statements that are based on current assumptions and forecasts of the management of ERGO Group. Known and unknown risks, uncertainties and other factors could lead to material differences between the forward-looking statements given here and the actual development, in particular the results, financial situation and performance of our Company. The Company assumes no liability to update these forwardlooking statements or to conform them to future events or developments.

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