ERGO is starting two advertising campaigns for retirement benefits

By 15th April 2019 ERGO will start two advertising campaigns to draw attention to retirement benefits

Media Information, 15.04.2019

A large number of measures in the new corporate design have been planned in order to further strengthen the position of the ERGO brand lastingly, to sharpen its profile and to fix it permanently in people’s minds.

After announcing the merger of the ERGO Direkt and ERGO brands and the start of the shared common website under at the beginning of April, from today ERGO is starting two new cross-media advertising campaigns for old-age provision. The first campaign is about flexible pension provision with ERGO Rente Balance. The second old-age provision campaign focuses for the first time on ERGO fund investments. 

The aim of both campaigns is to make the position of the ERGO brand even stronger, to raise its profile permanently and fix it in people’s minds. A large number of measures in the new corporate design is planned for this, in which above all ERGO‘s distribution plays an active role. Whether classically in print, on TV, at the point of sale, in the social media or online, “We want to create effective initiatives. With this appealing, fresh and modern presentation we are aiming to attract a good deal of attention,“ explains Stefan Fischer, head of ERGO’s strategic marketing. Depending on the individual target group involved, the campaign centres on various key statements and measures. “We use all modern and relevant possibilities to reach our customers. This is just as important as the quality of the messages and the imagery.“

In both campaigns the new ERGO corporate design will be presented to the media world for the first time. In the course of merging the brands the agencies have developed a dynamic and customised presentation for the ERGO brand. The fresh colours and pictures express visually what ERGO will stand for in future.

For further information, please contact:

Thomas Feldmann

Media Relations

Tel +49 211 477-8518

About the ERGO Group AG

ERGO is one of the major insurance groups in Germany and Europe. Worldwide, the Group is represented in about 30 countries and concentrates on Europe and Asia. German, international, direct and digital business as well as all IT activities and technology services are bundled in four separate units (ERGO Deutschland, ERGO International, ERGO Digital Ventures and ERGO Technology & Services Management) under the umbrella of ERGO Group AG. About 40,000 people work for the Group, either as salaried employees or as registered sales representatives. In 2018, ERGO recorded a total premium income of 19 billion euros and rendered benefits to customers of 15 billion euros (net). ERGO is part of Munich Re, one of the leading reinsurers and risk carriers worldwide.
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This media information contains forward-looking statements that are based on current assumptions and forecasts of the management of ERGO Group. Known and unknown risks, uncertainties and other factors could lead to material differences between the forward-looking statements given here and the actual development, in particular the results, financial situation and performance of our Company. The Company assumes no liability to update these forwardlooking statements or to conform them to future events or developments.

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