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ERGO becomes official partner of Atlético de Madrid
Multi-year partnership with Atlético de Madrid strengthens ERGO’s global brand presence and supports its business and brand strategy in Spain.
ERGO Group AG today announced the signing of another high-impact sports sponsorship: ERGO will be an official partner of Atlético de Madrid, one of Spain’s most famous and successful football clubs, with a large global fanbase and international appeal.
In addition to its extensive partnership with the German Football Association (DFB) since 2016, and its sponsorship of Inter Miami CF in the United States – Lionel Messi’s club – ERGO is now also relying on a high-profile football partnership in Spain to significantly increase its brand presence. The new sponsorship is specifically aimed at substantially supporting the recently announced rebranding of the Spanish brand DKV Seguros to ERGO | DKV and thereby strengthening the positioning of the company as one of the leading health insurers in Spain.
The new partnership with Atlético de Madrid positions our brand on one of the strongest football stages in the world. It once again underlines our ambition to further significantly expand ERGO as a leading insurance brand in all our markets. I am very much looking forward to a successful and long-term collaboration with Atlético de Madrid.
Óscar Mayo, Chief Revenue and Operations Officer of Atlético de Madrid, adds: “We are delighted to strengthen our commitment to the health and wellbeing of all our athletes and supporters alongside a company that is a benchmark in its sector and holds itself to the highest standards of quality. The national and international growth of ERGO and DKV Seguros is fully aligned with our values and our ambitions for growth, proximity and excellence in customer care, and we are thrilled to welcome ERGO | DKV to the Rojiblanco family.”
As part of the multi-year sponsorship agreement, ERGO has secured, among other rights, exclusivity as the “Official Insurance Partner of Atlético de Madrid”. Atlético de Madrid’s men’s and women’s first teams will wear match and training shorts featuring ERGO | DKV co-branding in LaLiga and Liga F, Copa del Rey and Copa de la Reina, and the Spanish Super Cup. In addition, the sponsorship includes prominent perimeter advertising at home matches, logo presence at press conferences, on interview backdrops and across the club’s digital and social media channels, as well as joint marketing activities.
The ERGO | DKV brand will also be visible in the future Sports City. The Sports City is an innovative urban development project by the club in cooperation with the City of Madrid, centered around the expanded Riyadh Air Metropolitano stadium area. With venues opening progressively from 2027, the site will become a year-round destination for various sports, leisure and lifestyle activities. ERGO | DKV will be title sponsor of the surf academy, present as a brand in the top golf and padel areas and will also operate its own ERGO | DKV retail space.
If you have any questions, please contact
Katja Schmallenbach
ERGO Group AG
Head of Strategic Communications & Public Relations
ERGO is one of the leading international insurance groups and operates in over 20 countries worldwide. The Company offers its retail and corporate customers a broad product portfolio in all the main classes of insurance as well as comprehensive assistance and other services. Three units operate under the umbrella of ERGO Group AG: ERGO Deutschland AG, ERGO International AG and ERGO Technology & Services Management AG. The German and international businesses as well as the management of IT and technology services are organized in these units. More than 36,000 people work either as salaried employees or self-employed sales representatives for the Group. In the 2025 financial year, ERGO generated insurance revenue of 21.7 billion euros and a net result of 917 million euros. ERGO is part of Munich Re, one of the world's leading reinsurers and risk carriers. More at www.ergo.com
Founded on 26 April 1903, Atlético de Madrid is one of Europe's leading football clubs. With a membership of more than 160,000, the club has enjoyed over 120 years of success. During that time, the men's first team has won 11 LaLiga titles, 10 Copa del Rey trophies, two Spanish Super Cups, three UEFA Super Cups, three UEFA Europa League titles, one UEFA Cup Winners' Cup and one Intercontinental Cup. Since 2017, Atlético de Madrid has played its home matches at the Riyadh Air Metropolitano, a state-of-the-art stadium with a capacity of more than 70,000. Just two years after opening, it hosted the UEFA Champions League final and is set to do so again in 2027. The club's women's first team has also enjoyed considerable success, winning three Liga F titles, two Copa de la Reina trophies and one Spanish Super Cup. Meanwhile, Atlético's Academy, which provides training for more than 1,500 boys and girls, is widely recognised as one of the most prolific youth development systems in Spain. In recent decades it has produced players such as Fernando Torres and Jorge Resurrección 'Koke', the most-capped player in Atlético de Madrid's history, with more than 700 appearances to his name.
This media information contains forward-looking statements that are based on current assumptions and forecasts of the management of ERGO Group. Known and unknown risks, uncertainties and other factors could lead to material differences between the forward-looking statements given here and the actual development, in particular the results, financial situation and performance of our Company. The Company assumes no liability to update these forward-looking statements or to conform them to future events or developments.
