When one of the Düsseldorf teams picked a gold wedding ring out of the grass, there was a moment of disbelief. Shortly before, they had already found a brooch and a full set of dentures among plastic bottles and cigarette ends. These and other objects resurfaced – along with a fairly simple question: how much waste do we leave behind each day?
Across the globe, more than 5,100 ERGO volunteers were out again this year trying to make that question a little more tangible. In parks, on beaches, up in the hills and in city centres, they filled more than 2,400 bags with rubbish. The haul ranged from electronic waste – computer monitors, cables, a fan heater – to scrap metal such as bicycle rims, broken barbecues and old armchairs, and on to carpets, countless plastic bottles, cigarette butts and the tiniest fragments of plastic. Much of it is the sort of material that usually disappears into the background of daily life; on this day, it was laid out in front of them.
“The event showed very clearly how much waste we produce,” the team from ERGO Klassik Leben reported. “The many positive reactions from passers‑by were also a great source of motivation.” People stopped, said thank you, asked questions; litter became a talking point.
From Beijing to Cape Town: a global clean‑up effort
ERGO’s World Cleanup Day activities were more widely spread than ever before: 25 entities in 19 markets took part, from Australia to Brazil, and from Norway to India.
In China, colleagues headed for the mountains outside Beijing. Thirty‑seven employees spent the day clearing paths and slopes of litter, filling more than 20 bags of waste, each with a capacity of 30 litres. As well as removing rubbish from the landscape, the initiative helped raise awareness of more responsible handling of waste and encouraged many participants to carry that mindset into their everyday routines.
Another cleanup team in Düsseldorf found, alongside an old guitar, a torn winter coat and an empty rucksack, large numbers of cigarette butts, bottle caps, empty glass bottles, party confetti and other small pieces of plastic. These tiny items are particularly labour‑intensive to collect and are also regarded as especially problematic for soils and waterways.
Heat, wind and teamwork
The importance of commitment, rather than perfect conditions, was clear in South Africa. Euro Center Cape Town reported an “incredible turnout” of 62 employees despite strong winds in the city. “It was inspiring to see everyone come together with such positive energy and the shared will to make a difference,” colleagues in Cape Town said.
On the beach at Larnaca in Cyprus, it was, in contrast, “a typical September day – hot and humid”. Even so, staff rolled up their sleeves. “It felt good to make a small contribution to keeping this beautiful part of Larnaca clean,” they reported. In Sydney, the cleanup walk sparked ideas for “walk and talk” meetings and a lunchtime walking group. With 57 per cent of staff taking part, Euro Center Sydney illustrated how environmental engagement, team spirit and wellbeing can be closely linked.
A prompt that goes beyond a single day
Looking at the piles of rubbish at the end of the day, many participants took away more than just the memory of a clean‑up action. “The ERGO World Cleanup Day was not only a successful tidy‑up, but also an important prompt to question our own behaviour,” was the conclusion from Germany.
The activities form part of a longer‑term shift that is central to the World Cleanup Day movement: away from one‑off clean‑ups towards more lasting changes in habits. While picking up litter can help reduce immediate impacts on local environments, the larger effect comes when less waste is produced in the first place.