Insurance meets Football: Winning Fans, Building Brands

If you want to understand how brands recharge their digital presence today, it pays to look where emotion and reach have always gone hand in hand: professional football. In the latest NOW! Talk, ERGO’s CDO Mark Klein meets Xavier Asensi, President of Business Operations at Inter Miami CF – the club that is setting new standards not only on the pitch with Lionel Messi & co., but above all in the digital arena.

Asensi describes Inter Miami CF as a “business platform”, with success built on the combination of sporting performance, a global fanbase and data‑driven marketing – with social media at the very heart of it. Within just a few years, the club has climbed into the top three US sports teams on social media. ERGO is harnessing exactly this momentum to tackle the challenge many traditional industries are currently facing: thinking of a brand on a global scale, scaling it digitally and making it relevant for the next generation.

Mark Klein outlines how ERGO’s journey towards becoming a “digital‑first company” links up with Inter Miami CF: the partnership raises the profile of ERGO Next in the US market, supports ERGO’s international expansion – and at the same time generates content that can be shared worldwide via social media, from product explainers for younger audiences through to powerful, emotive sports stories.

The NOW! Talk provides the answers – with insights into social media strategies, brand building and why football and insurance are a much better match than you might expect. You can watch the full conversation in the video embedded in the article.