How value is created in the metaverse

95 percent of business leaders expect that the metaverse will have a positive impact on their industry within five to ten years, according to a report by McKinsey. That is why the management consultancy concludes: “With its potential to generate up to five trillion US dollars in value by 2030, the metaverse is too big for companies to ignore.” We at //next link to that almost 80-page study.

How do we navigate a virtual world that is still taking shape? The following report by McKinsey & Company, published in mid-June, examines the emergence of the metaverse: its history and characteristics, the factors driving investment, how consumers and businesses are using it today and may in the future, its value-creation potential, and how leaders and policy makers can plan their strategies and near-term actions.

“Our work began by surveying more than 3,400 consumers and executives on metaverse adoption, its potential, and how it may shift behaviors,” the consultants write in their foreword to their study: “We also interviewed 13 senior leaders and metaverse experts. In analyzing the metaverse’s value-creation potential and total investment landscape, we examined the drivers of activity among major corporations, venture capital, and private-equity funds. We examined the potential impact of the metaverse on sectors most closely tied to its technology and uses, with our work supplemented with additional research, case studies, and real-world examples.”

Understand what makes up the metaverse

And not only that: on the landing page from which we can download the study, McKinsey has also anchored an explanatory video and an interactive graphic which illustrate the ten layers that make up the metaverse from the management consultants' point of view. But see for yourself.

Text: Ingo Schenk