Google AdWords conversion tracking
We use Google conversion tracking. As part of this process, Google AdWords places a cookie on your computer (“conversion cookie”) if you were directed to our site by a Google ad. These cookies lose their validity after 30 days and are not used for personal identification. When you visit certain sites of ours and the cookie has not yet expired, we and Google can tell that someone has clicked on the ad and was then directed to our site. Every AdWords customer receives a different cookie. Cookies cannot therefore be tracked via the websites of AdWords customers. The information obtained with conversion cookies is used to compile conversion statistics. AdWords customers learn the total number of users who clicked on their ad and were then directed to a page with a conversion tracking tag. However, they do not receive any information that can be used to personally identify users.
If you don’t want the ads displayed for you on your various devices to be coordinated, you can turn off personalised ads in the Ad Settings.
You will find further information and Google’s privacy policy at: https://business.safety.google/privacy/.
Processing company
Google Ireland Limited
Gordon House, Barrow Street
Dublin 4
Irland
Processing company’s privacy information
The email address of the processing company’s Data Protection Officer can be found below.
data-access-requests@google.com
Purpose(s) of data processing
To measure the performance of our advertising measures and thus be able to optimise them.
Data collected
This list contains all the data that is collected by or through the use of this service.
- hashed email address
- hashed telephone number
- hashing is performed using the SHA-256 encryption methodyour web query
- the IP address
- the browser type
- the browser language
- the date and time of your query
- one or more cookies that may identify your browseras, as well as
- the Google ClickID, for the collection of pseudonymous advertising campaign data
- call data (time, duration, provider, revenue, …)
Legal basis
The legal basis required for the processing of personal data is specified below: Article 6(1) sentence 1 (a) GDPR (consent)
The required legal basis for the use of cookies and similar technologies for this tool: Section 25 (1) TDDDG (consent)
Location of processing
European Union, worldwide
Retention period
30 days (cookies)
9 or 18 months (log data)
Data recipient(s)
Google and its worldwide business units
Transfer to third countries
Worldwide
Further information and opt-out
Click here to read the data processor’s privacy policy and, if required, obtain further information:
If you want to object, please click on the ‘Tool Settings’ icon on the left side of the screen.
