ERGO successfully launches annex business on Amazon marketplaces in Italy and Spain

ERGO has taken another important step towards internationalisation: since 1 June, the company has been offering a comprehensive range of equipment and goods insurance for electrical and household appliances as well as other items of daily use such as luggage, handbags or furniture on the Amazon marketplaces in Italy and Spain. The policies are offered as so-called annex insurance, i.e. insurance that supplements the purchase of a tangible asset or a service. The technical implementation of the pricing and policy processes is being carried out by the Würzburg-based software provider tech11. In Germany, ERGO is already one of the fastest growing annex insurers.

Mark Klein, Chief Digital Officer of the ERGO Group and Chair of the Board of Management of ERGO Digital Ventures AG, on the new offering: “By 2025, ERGO aims to be one of the leading digital insurance companies – both in Germany and in international core markets. With our offerings on the Amazon marketplaces in Italy and Spain, we have taken a big step closer to that goal. We are closing a large gap in the fast-growing market for annex insurance products. In addition, we are incorporating ourselves seamlessly into the digital supply chain for online retail and thus becoming part of a fully integrated, comprehensive solution.”

Market-wide online sales that include annex insurance products, which are particularly appealing for younger customers, have risen considerably in recent years. ERGO established itself in this segment early on as one of the leading insurers and has already entered many successful partnerships with online retailers.

The technical implementation of the offering on the Amazon marketplaces in Italy and Spain will be handled entirely by the software vendor tech11, which is based in Würzburg, Germany. tech11 provides a digital insurance platform for German and European property insurers. As a back-end solution, the “tech11 Insurance Platform” manages all processes relating to portfolio management and claims administration. Insurance products, tariffs and contract documents are configured automatically in real time in the background. The platform also enables country-specific customisation, technical implementation of interfaces with distributors and central ERGO systems, and access to a claims adjuster – all in line with the strictest of data protection and security policies. tech11 operates the technical solution as a fully managed, cloud-based service.

Pierre Dubosq, Co-Founder and Managing Director of tech11 GmbH, adds: “We’re proud of having proven the performance capability of the tech11 Insurance Platform internationally and being productive in two additional countries. We are currently seeing increased demand for core insurance systems that can be utilised not just in Germany, but also in a number of other European countries.”

This is already ERGO and tech11’s third undertaking as partners. Moreover, ERGO is currently involved in 60 additional partnerships with start-ups and is conducting an international rollout of its leading-edge technologies in robotics, artificial intelligence and voice.