“In its growth strategy with Piraeus Bank, ERGO Hellas Bancassurance is focusing primarily on digitalisation”, say CSO & ExCo member Stathis Tsaoussis, in an interview with ERGO News.
For its contribution to the ERGO Ambition 2025, Global Bancassurance is focusing on digital technologies and new market trends as a way to expand existing and build new partnerships in financial services. This was the key message of the Global Bancassurance Summit in Athens in May 2022. A prime example of this strategy is ERGO Hellas’s successful partnership with Piraeus Bank for more than ten years.
Mr Tsaoussis, how would you assess the partnership with Piraeus Bank so far? How is it developing and what are your main achievements?
We can be very satisfied with the progress we’ve made over the last decade, as we are experiencing continuous growth despite the economic crisis and challenging environment. We mainly owe this accomplishment to our sales force and their resilience.
That holds especially true during the pandemic, when physical access to bank branches was restricted. Our employees immediately switched to remote sales and were extremely motivated. That’s why we are a leader in property and casualty insurance. The bancassurance product mix of property, personal accident, motor, several small ticket products and mortgage insurance has also contributed to our success. We have now acquired more than 770,000 additional customers through this channel – that’s a great achievement!