ERGO Tower shines as the DFB Cup


Sports & sponsorship, 15.03.2016

For three nights, hundreds of lights shone in 80 offices of the ERGO Tower in Düsseldorf in mid-March. The illumination created a 50-metre high and 12-metre wide image of the DFB Cup. We announced on 14 March 2016 that we had signed up for three years as “Official Sponsor of the DFB Cup”.

Head of Strategic Marketing, Andreas Hoelken, explains why we have embarked on this new sponsorship.

Mrs. Hoelken, what is the goal of ERGO’s new sponsorship concept?

Firstly, football is unquestionably the most important and popular sport in Germany, it enjoys massive media interest and this guarantees visibility and attention for ERGO. We are therefore positioning our brand within a first-class and highly emotional environment.

Why did ERGO opt for the DFB Cup?

The DFB Cup is a premium event in German sport and we can therefore appeal to a large, club-neutral fan base. Every year the tournament attracts millions of spectators in the stadiums and in front of TV screens. Every football fan is interested in the DFB Cup especially if his own team is in the tournament. The DFB Cup offers any number of exciting moments, as it is all or nothing in every knock-out game and because, as a result, the Cup offers even smaller clubs the opportunity to “slay the giants” and progress further in the competition.

Author: Kristina Tewes

Your opinion
If you would like to share your opinion on this topic with us, please send us a message to socialmedia@ergo.de.

Related articles

Your way 18.01.2018

Online-Voting #DeinWeg

Who is going to win? Please vote for your three favourites of our #DeinWeg-Award finalists. The winner will be announced on February 5th.

People & stories 17.01.2019

Diversity and equal opportunities

Katrin Weitz is keenly interested in her topics: Reconciling of work and family, being a leader in part-time employment and promoting diversity in the company. As the Equal Opportunities Representative and Diversity Manager at ERGO Group, she is not fighting this battle on her own anymore.

Your way 10.10.2018

New website for our award #YourWay

On 15 October 2018 the application phase for our award #YourWay starts. New is the own website for #YourWay, where we have compiled the exciting winning stories of the past years.