To be honest, a lot more can be achieved than I imagined when I started. Over two years ago, I read about the Customer Advisory Board in a flyer. I thought that this was an exciting idea, and applied. Since then I have had a lot of opportunities to get involved directly as a customer, have my say and play a role in shaping the future. I have also been able to gain a good insight into the work of ERGO. And after all this represents genuine value added and is entirely in accordance with the claim “To insure is to understand”.
You might think that two meetings of the Customer Advisory Board each year do not amount to very much but this would not be correct. Some very intense discussions always take place at these meetings. During the meetings, we address very concrete issues, which arise from a variety of different areas in the Company.
My impression is – and I’m certain that this is also the case for all the other members of the Customer Advisory Council – that our views, in other words honest and direct opinions from customers, are taken extremely seriously. Our proposals and ideas are channelled directly into the work of ERGO. They might relate to the conceptual development of new products, the issue of transparency and clarity, or getting to grips with the latest trends. I am absolutely convinced that the Customer Advisory Council is an exceptionally good and effective instrument.