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Einfach, weil’s wichtig ist.: ERGO launcht neuen Markenclaim und startet begleitende Produkt-Kampagne


Vereinfachte Antragsstrecke für die ERGO Risikolebensversicherung macht das Markenversprechen erlebbar

Media Information, 01.12.2022

ERGO schärft ihr Markenprofil und stellt von nun an das Thema ‚Versichern einfacher machen‘ in den Mittelpunkt aller Marketingmaßnahmen und in der Kommunikation mit den Kunden. Erster Beleg dafür ist die vereinfachte Antragsstrecke der ERGO Risikolebensversicherung, für die ab sofort in einer eigenen Kampagne crossmedial geworben wird.

 ERGO Risikolebensversicherung

„Viele Menschen finden Versicherungen kompliziert. Sie suchen Partner, die ihnen das Leben einfacher machen“, sagt Imke Jendrosch, Global Chief Marketing Officer (CMO) bei der ERGO Group AG. „Gerade beim Thema Versicherung geht es in der Regel bei den Menschen um sehr viel. Es geht darum, die Liebsten abzusichern und das Liebste zu schützen. ERGO hat in den letzten Jahren kontinuierlich und konsequent daran gearbeitet, dass es den Kunden rund um das Thema Versicherung so einfach wie möglich gemacht wird. Heute bezeichnen ERGO Kunden dies als eine echte Stärke.“

Der neue Markenclaim „Einfach, weil’s wichtig ist“ bringt es kompakt und verständlich auf den Punkt.

For further information, please contact:

Jan Fulle

ERGO Group AG
Media Relations

Tel +49 211 477-8518
jan.fulle@ergo.de
media-relations@ergo.de

About the ERGO Group AG
ERGO is one of the major insurance groups in Germany and Europe. ERGO is represented in around 30 countries worldwide, concentrating on core and growth markets in Europe and Asia. Four separate units operate under the umbrella of the Group: ERGO Deutschland AG, ERGO International AG, ERGO Digital Ventures AG and ERGO Technology & Services Management AG. German, international, direct and digital business as well as the global management of IT and tech-nology services are combined there.
Over 37,000 people work for the Group, either as salaried employees or as full-time self-employed sales representatives. In 2021, ERGO recorded a total premium income of over 19 billion euros and rendered benefits to customers (gross) of around 17 billion euros. ERGO is part of Munich Re, one of the world's leading reinsurers and risk carriers.
More at www.ergo.com
Disclaimer

This media information contains forward-looking statements that are based on current assumptions and forecasts of the management of ERGO Group. Known and unknown risks, uncertainties and other factors could lead to material differences between the forward-looking statements given here and the actual development, in particular the results, financial situation and performance of our Company. The Company assumes no liability to update these forwardlooking statements or to conform them to future events or developments.

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