The insurance group has secured an attractive rights package for a period of three years, beginning in the 2016/2017 season
Press release 14 March 2016
ERGO Versicherungsgruppe AG has signed a three-year contract with DFB, the German Football Association, for an extensive sponsorship of the German DFB Cup competition. The insurance group will be one of the six “Official Partners” for this trophy from the start of the 2016/2017 season and will receive an attractive rights package for all 63 games in the competition. This includes widespread TV coverage in the form of LED and static perimeter advertising, extensive on-site usage rights as well as numerous other marketing options in and around Stadiums.
As an “Official Partner”, ERGO will benefit from the rights to exploit the brand known in Germany as “DFB-Pokal” for its own communication purposes during the entire season. This also includes a composite logo and the title of “Official Partner”. An extensive hospitality and ticket contingent rounds off the package.
Football fever in the branch offices
Markus Rieß, CEO of ERGO Versicherungsgruppe AG, stated: “Every year, the DFB Cup fascinates fans all over Germany and entices millions of spectators to the stadiums and to sit in front of their televisions. As an official partner of this event, we are not just positioning the ERGO brand in an emotional environment, but will also revive football fever amongst our sales organisations. From the start of the 2016/2017 season, our customers can look forward to numerous special campaigns that will bring them closer to the DFB Cup and its football stars.”
Peter Frymuth, DFB Vice President and responsible for the DFB Cup competition, says: “The DFB Cup is known to football fans in over 200 countries and is one of the most popular and successful football competitions in the world. ERGO will benefit from the visibility and high exclusivity resulting from being one of six “Official Partners” starting next season. As a leading insurer, the company is ideally suited to our premium competition, and we are pleased to get this boost.”
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About the ERGO Insurance Group
ERGO is one of the major insurance groups in Germany and Europe. Worldwide, the Group is represented in over 30 countries and concentrates on Europe and Asia. ERGO offers a comprehensive spectrum of insurance, provision and services. In its home market of Germany, ERGO ranks among the leading providers across all segments. About 43,000 people work for the Group, either as salaried employees or as full-time self-employed sales representatives. In 2015, ERGO recorded a premium income of 17.9 billion euros and rendered benefits to customers of 16.8 billion euros. ERGO is part of Munich Re, one of the world's leading reinsurers and risk carriers.
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This press release contains forward-looking statements that are based on current assumptions and forecasts of the management of ERGO Insurance Group. Known and unknown risks, uncertainties and other factors could lead to material differences between the forward-looking statements given here and the actual development, in particular the results, financial situation and performance of our Company. The Company assumes no liability to update these forwardlooking statements or to conform them to future events or developments.