ERGO is starting two advertising campaigns for retirement benefits

A large number of measures in the new corporate design have been planned in order to further strengthen the position of the ERGO brand lastingly, to sharpen its profile and to fix it permanently in people’s minds.

After announcing the merger of the ERGO Direkt and ERGO brands and the start of the shared common website under www.ergo.de at the beginning of April, from today ERGO is starting two new cross-media advertising campaigns for old-age provision. The first campaign is about flexible pension provision with ERGO Rente Balance. The second old-age provision campaign focuses for the first time on ERGO fund investments. 

The aim of both campaigns is to make the position of the ERGO brand even stronger, to raise its profile permanently and fix it in people’s minds. A large number of measures in the new corporate design is planned for this, in which above all ERGO‘s distribution plays an active role. Whether classically in print, on TV, at the point of sale, in the social media or online, “We want to create effective initiatives. With this appealing, fresh and modern presentation we are aiming to attract a good deal of attention,“ explains Stefan Fischer, head of ERGO’s strategic marketing. Depending on the individual target group involved, the campaign centres on various key statements and measures. “We use all modern and relevant possibilities to reach our customers. This is just as important as the quality of the messages and the imagery.“

In both campaigns the new ERGO corporate design will be presented to the media world for the first time. In the course of merging the brands the agencies have developed a dynamic and customised presentation for the ERGO brand. The fresh colours and pictures express visually what ERGO will stand for in future.