ERGO operates with several brands in its home market Germany, addressing customers via a number of sales channels and offering a broad range of integrated products and solutions. With its single back-office, ERGO bundles its forces and supports the brands and sales channels.
ERGO’s rebranding strategy
In future, the ERGO Insurance Group will offer life insurance and property / casualty insurance in Germany under the ERGO brand. Health insurance will be marketed under the DKV brand and legal expenses insurance under the D.A.S. brand. These changes will take effect during 2010. In mid-February 2010, the direct insurer KarstadtQuelle Insurance has been renamed ERGO Direkt Insurance.
Information about ERGO’s rebranding strategy